Yee-haw

Lately in class we have been talking about the american myth of constant, uninterrupted progress, and the general consensus was that the truth is, it is only a myth. Lately though, ive noticed some companies that have tapped into it. The most obvious example i kept seeing was Toyota, who's american sales campaign states that with Toyota, you "keep moving forward." i found it kind of funny because it isn't even an american country, though in the commercials, i see men, dressed either like cowboys or just working class people, driving pickup trucks, in an abiguously southerwestern scene, followed by the words "moving forward." i think that they must really research their target market better than their competetors, because the commercials from toyota, a japanese car company, seems to portray them as a perfect model of american spirit.

EH?

With the NBA allstar game coming up, i decided to pick up a ballot, and enter the sweepstakes for free tickets to the game; however, when i read the official rules, i was surprised at what i saw. " If an eligible Canadian entrant is selected as a potential winner, he/she will be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question administered by telephone at a pre-arranged, mutually convenient time before being declared a winner. If a potential Canadian winner cannot be reached by telephone within seventy two (72) hours of the first attempt to administer skill-testing question, the prize may be forfeited and, at Sponsor’s sole discretion, an alternate potential winner selected." No where does it state similar requirements for for American contestants.  I just found it absurd that the NBA would put any person through something like this, let alone someone who is theoretically fueling their business. Should it matter if you are good at math, to go to a basketball game?