Lately in class we have been talking about the american myth of constant, uninterrupted progress, and the general consensus was that the truth is, it is only a myth. Lately though, ive noticed some companies that have tapped into it. The most obvious example i kept seeing was Toyota, who's american sales campaign states that with Toyota, you "keep moving forward." i found it kind of funny because it isn't even an american country, though in the commercials, i see men, dressed either like cowboys or just working class people, driving pickup trucks, in an abiguously southerwestern scene, followed by the words "moving forward." i think that they must really research their target market better than their competetors, because the commercials from toyota, a japanese car company, seems to portray them as a perfect model of american spirit.
2 comments:
It is somewhat ironic that a Japanese car company is using the idea of progress to sell cars. I feel that they are using excellent sales techniques. The myth of progree and moving forward ties in with our country's current state and our current president. It almost suggest that you are supporting change and positive progress by buying a Toyota.
Say what you want about Toyota's Ironic marketing technigues. But you got to admit, the Japanese surer know how to make a car.
Post a Comment